A complete brand extension taking Keepsake's philosophy of meaningful connection into a physical card game format. From brand identity to printed product, we created everything needed to bring 128 conversation-starting cards to life.
View live →The Challenge
Keepsake had built a successful digital platform for family storytelling. Now they wanted to extend that mission into the physical world with a card game designed to spark meaningful conversations. The challenge: create a cohesive brand identity that felt connected to Keepsake while standing on its own, design packaging that conveyed warmth and quality, and build an e-commerce experience that matched the product's premium positioning.
The Solution
We developed Yarning as a complete brand from the ground up. The visual identity balances playfulness with sophistication—approachable enough for family game night, refined enough for a dinner party. The 128 cards span four categories (ME, YOU, MEMORIES, REFLECTION), each with distinct colour coding. The magnetic folding box feels like a gift worth keeping. The website mirrors this quality, with smooth e-commerce flows and imagery that shows real people having real conversations.
