Icon Design that enhances usability

Cohesive, scalable icon sets creating recognisable visual language across digital products. Custom icons work beautifully across web, mobile, and desktop, ensuring visual consistency and accessibility with systematic design combining clarity and consistent stroke weights.

Icon Design

We design systematic icon libraries built on consistent grids, stroke weights, and visual treatment. Each icon set integrates seamlessly with your design system, delivered in multiple formats (SVG, React, Vue components) with comprehensive documentation. From comprehensive 300+ icon libraries to focused 20-icon sets, we create accessible, scalable icons that work across all devices and platforms.

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Let's discuss your icon design needs

Scalable, accessible icon sets creating cohesive visual language across digital products. Custom icons integrate with design systems and reflect brand personality - comprehensive libraries to targeted feature sets with systematic consistency.

  • Custom icon sets with systematic grids & tokens
  • Multiple variants (outlined, filled, rounded) & formats
  • Design system integration (Figma, React, Vue components)
  • Scalable SVG optimised for accessibility & all screen sizes

Kind Words

What stood out most was your clear focus on user-centered design. Every decision felt rooted in a deep understanding of user needs, resulting in clean, intuitive, and highly functional designs & icons.

Adam AllardHead of Design, Entain Australia & New Zealand

The aspect that stood out best was the insulation of their delivery from a 2-person perspective being able to cover a wide range of roles beyond the Design aspect. Halftone engaged in the ability to expand beyond their job description and deliver high-level outcomes at an extreme velocity. While maintaining amazing relationships with all Stakeholders relevant to their environments.

Edreece BruggemannProduct Owner, Entain Australia & New Zealand

OUR PROCESS

How we deliver Icon Design

Our systematic icon design process creates cohesive visual language through consistent rules for stroke weight, corner radius, and visual treatment, delivering production-ready icons with comprehensive documentation for design and development teams.

Discovery & Audit

We understand your product, brand, and existing icon usage to establish requirements and stylistic direction. Discovery identifies needed icons, audits consistency and coverage, reviews design system alignment, researches industry conventions, and defines icon requirements and variants including stroke weight and corner radius. Ensures icon design serves functional requirements and brand expression.

Icon System Design

We establish systematic foundation ensuring consistency across all icons including icon grids and keylines governing proportions, consistent stroke weights and corner radii, visual weight balance, stylistic rules and construction approaches, icon design tokens, and foundational icons establishing visual language. Systematic icons follow consistent rules creating visual harmony.

Icons & Variants

We design comprehensive icon sets covering all required actions, categories, and states including custom icons for all use cases, multiple variants for different contexts, optical balance ensuring visual weight, optimisation for multiple sizes, state variants when needed, and pixel-perfect alignment. Each icon balances clarity at small sizes with brand personality.

Documentation & Delivery

We deliver production-ready icon assets with comprehensive documentation including icons in multiple formats, design system integration guidelines, usage documentation, Figma component libraries for designers, React/Vue components for developers, and icon catalogs with names. Documentation ensures consistent icon usage across all product touchpoints.

Why choose our icon design?

Consistency

Icons follow systematic rules for stroke weight, corner radius, visual weight, and stylistic treatment creating visual harmony. Icon grids, keylines, and design tokens ensure every icon feels cohesive. Clear rules for additional icons maintain visual consistency as sets grow. Visual consistency reduces cognitive load and creates polished experiences.

Scalable & Accessible

Scalable SVGs render crisply at any size and screen density, from tiny 16px navigation to large 48px graphics. Proper stroke weights ensure clarity at small sizes while maintaining visual interest. All icons meet accessibility requirements including sufficient contrast, clear semantics, and proper ARIA labelling for all users across devices.

Complete integration

Icons integrate seamlessly with your design system's visual language, colour tokens, sizing scale, and component library. Figma component libraries for designers and React/Vue components for developers ensure consistent usage. Icons are living components evolving with your system, maintaining consistency automatically as design tokens update.

Brand-Specific Style

Custom icons reflect brand personality through stylistic choices - geometric versus organic, minimal versus detailed, sharp versus rounded. Generic libraries don't differentiate products. Custom icons create memorable experiences feeling uniquely yours, extending visual identity throughout interfaces and reinforcing brand recognition.

Frequently Asked Questions