Jerome Melon
Medical branding with personality
Brand and website for a urogynaecologist who paints. Soft, welcoming design with custom animations that break from typical medical branding.
The Challenge
Most medical branding looks the same. Clinical blues, stock photos, sterile professionalism. Safe, forgettable, impersonal.
Dr. Jerome Melon is a urogynaecologist who paints. His patients need to feel comfortable discussing sensitive health concerns. The branding needed to reflect expertise without feeling cold or intimidating.
The challenge was creating something warm and distinctive while maintaining the trust essential for a medical specialist. It had to feel welcoming without losing credibility.
The Solution
We built a visual identity around softness and approachability. Gentle colours, refined typography, and a logo that feels artistic without being unprofessional.
The website uses custom Lottie animations throughout. Not flashy transitions, but subtle movements that add personality. Organic shapes that flow and shift as you scroll. It makes the experience feel thoughtful and human.
The design leans feminine without being gendered. Curves instead of hard edges. Warmth instead of clinical sterility. Perfect for a urogynaecology practice where patients need to feel at ease.
Everything balances artistic sensibility with medical professionalism. The result stands out in a field where most branding blends together. Patients remember it. That was the point.
Kind Words
“Absolutely amazing team, I can't recommend them higher!! Very very pleased with their work.”
