Christmas in Ipswich

Ipswich runs 40+ Christmas events across seven neighborhoods. Nicholas Street Festival alone draws 40,000 visitors. Community carols in Brassall. Markets in Springfield Central. Letters to Santa at local libraries. Tree lighting ceremonies. Christmas lights tours across Redbank, Raceview, Ripley, Booval, Marburg.

The festival needed a unified brand. Something that could work on billboards months before Christmas. On building projections during the festival. On footpath stickers guiding families through Nicholas Street. The brand had to span flagship events and neighborhood gatherings. Work at billboard scale and wayfinding detail.

And it needed to last. The brand gets reused year after year. Council teams adapt it for different events. It had to capture festive magic while maintaining civic professionalism. Flexible enough for annual refresh. Strong enough to hold up across dozens of applications.

We created a vibrant brand identity built on bold red and festive illustrations. The kind of visual presence that works whether it's projected on a building or printed on a footpath sticker.

Billboards went up across Ipswich months before Christmas. Large enough to catch drivers. Detailed enough to communicate. Building anticipation for weeks leading into the celebration.

During the festival, the brand came alive at scale. Building projections transformed Nicholas Street precinct. The same graphics that worked on billboards now covered entire facades. Wayfinding stickers guided 40,000 festival-goers through the precinct. Footpaths, buildings, signage. All carrying the same cohesive identity.

We delivered comprehensive brand guidelines. Color specs, usage rules, typography standards, illustration style. Everything Council teams need to adapt the brand year after year. Works for flagship events like Nicholas Street Festival. Works for neighborhood carols. The system flexes.

The brand unified Christmas across seven neighborhoods. Brassall to Marburg. Springfield Central to Booval. One visual language connecting 40+ events. Festival-goers see it on billboards, buildings, and footpaths. It's Christmas in Ipswich.

Creating a brand that works from billboard scale to footpath detail isn't just about shrinking files. Each application needed optimization for visibility, surface constraints, and viewing distance. The system also had to empower Council teams to adapt it year after year without designer involvement.