Ipswich City Mechanical
Clean website migration preserving years of blog-driven SEO success
A WordPress to Webflow migration for an established Ipswich mechanical services business. The challenge: modernize the website without losing SEO rankings built from years of successful blog content. We preserved every URL, maintained search visibility, and gave the client full control to continue writing the blog content that drives their business.
The Challenge
Blog content drives Ipswich City Mechanical's business. Articles about log book servicing, pre-purchase inspections, and fleet maintenance rank well in search. They bring in leads. The blog works.
But the WordPress site felt dated. Clunky admin interface. Slow page loads. Design that didn't reflect the modern, professional service they provide. Migrating meant risk. One broken redirect, one lost URL, one SEO mistake could tank rankings built over years.
The client needed independence too. They write new blog posts regularly. They manage Google Tag Manager and Analytics to track their PPC campaigns. They update service pages. Moving platforms couldn't create developer dependency for every content change.
The Solution
We migrated to Webflow with surgical precision on SEO preservation. Every blog post URL mapped exactly. 301 redirects for anything that moved. Meta data transferred. Schema markup maintained. Search rankings didn't budge.
The Webflow CMS gave them complete independence. Write blog posts in a clean editor. Publish without touching code. Update service pages. Manage their own Google Tag Manager and Analytics tracking for PPC campaigns. No developer needed for day-to-day content.
Lottie animations on the homepage showcase their core services. Clean, modern design system. Improved site architecture with intuitive navigation. Fast load times. Mobile-responsive across all pages.
The technical foundation supports both performance and client control. Webflow's hosting is fast. The CMS is powerful but approachable. The client can grow their blog catalog and track their marketing independently.
Clean migration complete. Zero SEO drop. The blog that drives their business keeps running. They're writing new content, managing their own analytics, and presenting a modern face to Ipswich customers looking for reliable mechanical services.
The Migration
Moving platforms is risky when SEO drives your business. We preserved years of blog rankings, enabled client independence, and modernized the user experience without breaking what already worked.
Preserving SEO During Platform Migration
Years of blog content drove Ipswich City Mechanical's search rankings. Articles about fleet servicing, roadworthy certificates, pre-purchase inspections. Each one ranking for valuable local search terms. Losing those rankings meant losing business.
We mapped every URL before migration. WordPress blog structure to Webflow blog structure. 301 redirects for anything that changed paths. Meta titles and descriptions transferred exactly. Schema markup for local business maintained. Image alt text preserved.
The result: zero SEO drop post-migration. The blog posts that brought in leads before the migration kept bringing in leads after. Rankings held. Traffic maintained. The years of content work stayed valuable.
Built for Independence
The client writes blog content regularly. It's how they attract customers searching for mechanical services in Ipswich. The new platform needed to make that easy.
Webflow's CMS gave them a clean writing interface. No WordPress bloat. No plugin conflicts. Just write, add images, publish. Service pages update the same way. The client controls their own content without developer intervention.
Google Tag Manager and Analytics integration let them track their PPC campaigns independently. They run ads for specific services. They need to see what converts. Direct access to tracking tools means they optimize their own marketing spend.
Modern UX, Technical Foundation
Lottie animations on the homepage show their services visually. Brake repairs, suspension work, diagnostics. Simple animations that communicate quickly. Better than static images. Smaller file size than video.
The site architecture got restructured. Services organized logically. Navigation simplified. Contact forms on every service page. Click-to-call buttons throughout. Mobile experience optimized for users searching on the go.
Webflow's hosting is fast. Built-in CDN. Image optimization automatic. SSL included. The technical infrastructure just works. The client focuses on their business. We focused on the foundation.
