Ennovate
Bringing startup culture to life with vibrant design
A dynamic website for Entain's startup ecosystem, blending 90s-inspired aesthetics with modern functionality to showcase their collaborative workspace and innovation community.
The Challenge
Entain needed a website. Fast.
Ennovate was launching in Brisbane. A startup ecosystem with a physical workspace. Studio Dugong had created bold 90s branding. Vibrant colors. Playful energy. The venue was ready. The launch event was scheduled.
The website had to be live before the event. No time for months of development. No backend build cycles. Just rapid iteration from concept to launch.
It needed to explain Ennovate's model. Showcase the space. Support ongoing content like articles and member updates. All while capturing the innovative, startup-focused energy of the brand.
The Solution
Webflow was the right choice. Design and develop simultaneously. No backend complexity. CMS built in. Iterate fast. Launch on time.
The site became an image-focused tour of the space. Studio Dugong's 90s branding came alive through JavaScript animations. Mouse-driven interactions on the desktop fold. Hover states that felt playful. Elements that bounced and reacted. It matched the energy of the physical workspace.
CMS handled articles and blog posts. Members section gave the startup community a digital home. Content updates happened without developer involvement. The platform could grow as Ennovate's ecosystem grew.
Launched before the event. Bold, vibrant, interactive. It captured the startup culture Ennovate was building in Brisbane.
Quick Build, Bold Brand
Launched before the event with Webflow. Interactive animations brought Studio Dugong's 90s branding to life. CMS gave Ennovate's team control.
Speed Was the Priority
Event deadline drove the tool choice. Webflow meant simultaneous design and development. No waiting for backend builds. No deployment complexity. Change the design, publish immediately.
CMS came built-in. Articles, blog posts, member updates. All manageable without touching code. Entain's team got independence from day one.
Bringing 90s Branding to the Web
Studio Dugong created bold branding. Vibrant 90s aesthetic. Playful energy. Our job was translating it to digital.
JavaScript animations brought it alive. Mouse-driven interactions on the desktop homepage. Hover over elements, they react. Move the cursor, branding elements follow. Bounce effects. Color shifts. It felt innovative because it was playful.
Image-focused layout showcased the physical space. Visual tour of the workspace. Co-working areas. Event spaces. Meeting rooms. The site made you want to visit.
Built to Grow
Launched with core features. Expanded as Ennovate's ecosystem grew.
CMS handled ongoing content. Team could add articles about startups in the space. Post event announcements. Update member profiles. No developer needed for content changes.
Members section gave the community a digital home. Showcase the startups working at Ennovate. Share success stories. Build connections across the ecosystem.
Webflow's flexibility meant the site could scale. Add new pages. Launch campaigns. Adjust layouts. The platform grew with the startup community it served.
Kind Words
“Having worked with Halftone Digital for 2+ years, I can confidently endorse their output across over 5 projects. Rob and Sasha are the equivalent of multiple roles in a traditional business, in just 2 people. They can work up and down the web value chain – research, design, creative, delivery, etc. – and I have seen multiple times where they have been able to adapt/expand their skills successfully to the problem statement and work required. I've also been impressed with their ability to effectively work with many different stakeholders and teams in varying set ups – smaller to bigger teams, some more technical and others not at all. They are great partners and produce high quality work – would highly recommend.”
“Working with the Halftone Digital team was an absolute pleasure from beginning to end. The level of quality Sasha and Rob routinely deliver on all varieties of projects far succeeded expectations and was managed in the most absolute and professional manner. Enlisting an all action, positive attitude to any/all obstacles placed in their way to expertly deliver refined and market ready solutions, designs and platforms. I have thoroughly enjoyed every moment working alongside the elite duo and am very sad to say goodbye.”
