Enrich Community Services
Inclusive Branding for NDIS Provider: Merging Care with Identity

Enrich Community Services: Crafting Inclusion & Care

Enrich, a nascent NDIS provider, aspired to emphasise their unique approach to social inclusion, employment, and overall well-being for people with disabilities. They particularly aimed to stand out with their strong commitment to the LGBTQI+ community within their services.

Finding an NDIS provider that makes you feel cared for and welcomed is easier said than done, especially for those who are in a part of the LGBTQ+ community. Enrich needed branding that stood out and made it clear that were an agency that is inclusive and cares.
Building a Brand that Speaks Inclusion and Care. In the diverse realm of NDIS providers, Enrich desired a brand identity that encapsulated more than services; it needed to evoke sentiments of inclusion, acceptance, and empathy. They sought a visual representation that not only highlighted their commitment to diverse communities, especially the LGBTQI+ but also resonated with the broader spectrum of people with disabilities.
Crafting an Emblem of Community and Diversity.
Our journey with Enrich began at the foundational level - their logo. Drawing inspiration from the essence of community culture, we designed a minimalistic logo featuring a gentle typeface, embodying unity and inclusivity. The visual elements, fused with vibrant colours and distinctive shapes, laid the cornerstone for Enrich's brand identity. For their website, we mirrored this ethos. Using elements reminiscent of the intimate care Enrich provides, combined with vivid colours and assertive designs, we sculpted a digital space that feels both welcoming and informative.
Process

Industry Research
BRAND IDENTITY DISCOVERY
COLOUR PALETTE DEVELOPMENT
WEBSITE STRATEGY
USER EXPERIENCE DESIGN
CONTENT CREATION

DELIVERY

LOGO DESIGN
Brand Development
COLOUR & TYPEFACE GUIDElines
RESPONSIVE WEBSITE DESIGN
BRAND MESSAGING

Empathy Meets Design
In the NDIS sector, where young LGBTQ+ individuals often grapple with acceptance, Rose's vision for Enrich was to carve a haven of understanding and support. The essence of our design pivoted around this core belief, ensuring that every visual cue and message resonated with her inclusive dream.
The web is often the first touchpoint for many seeking NDIS services. For Enrich, we aimed to create more than just an informational platform. With a design echoing Rose's hands-on care and the brand's vibrant colour palette, we crafted a digital experience that feels immediate, enlightening, and genuinely welcoming.
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