Top 4 reasons to update your website

The internet is a wild place. And no matter how you slice it, your website is only as good as the information you provide to your visitors.

The internet is a wild place. And no matter how you slice it, your website is only as good as the information you provide to your visitors. As time passes and business trends shift, it's important to ensure that your content remains relevant. This is especially true of homepages and landing pages, which are often the first experience a visitor has with your brand.

Regular updates will help ensure that everything is in line with the latest developments in your organisation’s philosophy and mission statement.

Truly effective websites are always evolving and improving. Below are some of the best reasons to update your website:

Better conversion rates

A new design, layout, or style can make all the difference when it comes to attracting new visitors and converting them into customers. 

Alignment with your brand

Your company's core values should be reflected in every aspect of its marketing, including your website. Regular updates will help ensure that everything is in line with the latest developments in your organisation’s philosophy and mission statement.

New products or services

Businesses often add new items or services to their offerings over time, so ensuring that this information is made available online quickly is essential to keeping customers up-to-date on what you have to offer. If a customer sees your product on social media and then goes directly to your website for more information, they shouldn't arrive at an outdated page that doesn't represent your business currently. 

Make your website mobile responsive 

Mobiles are the future and even if your website is still not responsive and mobile-friendly, some of your competitor's websites likely are. If you want to get a higher search ranking for your business, then you need to consider going mobile before more competitors beat you to it, especially if you're in an eCommerce business where conversions are everything!

In short, there's never a bad time to get your website updated if it's been more than 12 months since you last did anything with it. If you're not sure why you should be focusing on your website when other aspects of your business may seem far more pressing, then hopefully the list of reasons above has helped to put things into perspective for you. 

If your website needs a refresh to help boost your business, don’t hesitate to reach out to the Halftone Digital team.