Improve your SEO with these quick tips

Search engine optimisation is one of the best ways to get traffic to your website.

SEO stands for search engine optimisation. In other words, it's how you get to the top of Google's search results. It's a hugely competitive field, but many people start with SEO because it's an easy way to make money online. With a little bit of know-how and a lot of dedication, you can do well for yourself. Here are some tips for beginners looking to improve their SEO:

Improving your search engine optimization isn’t rocket science, but that doesn’t mean you can ignore the basics.

Optimise your content

Put yourself in the shoes of someone searching for your product or service. What would they be looking for? Remember that SEO is not the same as good writing – make the content easily readable and give lots of value.

Aim to write at least 300 words per page, if possible. If your site is new, create a few pages and link them together so that you have more pages to work with. A single page with only 50 words will never rank very high in Google.

Optimise your site structure

SEO isn't just about the content on one page, but also about the structure of your whole website or blog. You need to make sure it makes sense to search engines and that there's enough information on every page so that it doesn't look like there's a dead link somewhere on your site.

Speed up your page

Speed matters for SEO. Google measures the speed of your website using a tool called PageSpeed Insights, and if your site is deemed to be too slow, it's penalised in search results.

Other elements that affect SEO include the amount of text on a page and the way you optimise it (with keywords, for example). The more unique content you have on each page, the higher you'll rank with Google.

To improve PageSpeed, follow these tips:

Optimize your images

Images can make up a large part of a webpage's code, which can affect its loading time. Optimising those images with an online tool such as Tinypng.com can help.

Reduce redirects 

Redirects are when you send someone from one page on your site to another via browser code rather than sending them to the original URL or domain name. This can hurt your SEO because it sends people from one page to another within your site rather than linking directly to the content they're looking for.

Compress video files 

If you have videos on your website, compress them before uploading them so they load faster and use less overall bandwidth while streaming. Compressing a video file isn't difficult; there are many free tools available to do it quickly and easily, such as VEED and FreeConvert

Improving your search engine optimization isn’t rocket science, but that doesn’t mean you can ignore the basics. Search engine optimisation is one of the best ways to get traffic to your website, and with the tips shared above you will be well on your way to making it happen—and doing it in a way that won’t lead you to getting penalised.